We aimed to create a viral film for Hana Bank targeting young people, urging them to download the Hana 1q app. Given the immense popularity of the League of Legends World Championship in Korea, especially among the youth, and Hana Bank's sports sponsorship with SK T1, we leveraged the widespread appeal.

The term "Down," symbolizing a game victory (similar to "GG" for Good Game), was coined by League of Legends commentator CloudTemplar (Hyun-woo Lee). Collaborating with CloudTemplar, we integrated his engaging commentary featuring the "Down" exclamation into entertaining situations where Faker and his SK T1 teammates use the HANA 1Q app. This "Down" serves as a playful reminder to users to download the app.