With almost a century of pioneering work spanning 91 years, Sulwhasoo has led groundbreaking research on 'ginseng,' harnessing its remarkable attributes in skincare. Our aim was to bridge their legacy of commitment to a younger generation, fostering relatability for those less acquainted with Sulwhasoo's rich heritage.

Our narrative transcends the brand, focusing on Ginseng as the central voice. Ginseng takes the spotlight, portrayed as the hero, communicating Sulwhasoo’s passion. This transformation is eloquently conveyed through the trusted and intimate narration of Tilda Swinton, celebrated for her commitment to her craft and roles.

Our goal was to reveal Sulwhasoo's deep commitment to our youthful audience. Each scene authentically illustrates their unwavering pursuit to unlock the full potential of our precious ginseng. We translate this innovation into an artistic portrayal, spotlighting Sulwhasoo's brand essence that deeply connects with the younger generation. Leveraging Tilda Swinton as our Brand Ambassador, we infused buzz and a distinctive allure into our brand film.