We needed to create a Launch Campaign for the newest and biggest map „RONDO“ To make the community play. Win and conquer Leads by winning new Users and re-activate existing Users. But Pure Online Game Maps don’t have a given Narrative like single player campaign modus. That means there is no emotional connection with the Gamers and its community and the brand.

To achieve this, we tapped into cultural insights like the 'art of winning' and 'brotherhood,' mirroring PUBG's gameplay. We crafted an original storyline for an action-packed blockbuster that mirrors the strategic and cultural essence of the new RONDO map. Formulating a synopsis, we meticulously crafted a movie script centered around individual characters for the short film.

In our pursuit to generate maximum exposure for the game and brand, we collaborated with Hollywood director Sam Hargrave and his renowned stunt team from 'The Avengers' and the 'Extraction' saga. And strategically selected Daniel Wu and Jung-Jae Lee to strike a balance between Chinese and global awareness impact while avoiding PR risks, especially considering RONDO - a Chinese map from the Korean origin of the gaming company.